Environmental data is often clinical, dense, and detached from football fans. To humanise air quality analytics for a pan-European movement, complex sustainability data was transformed into a high-contrast, high-velocity tournament identity.
Engineered not just as a static logo, but as a modular visual system built to carry the urgency and prestige of an elite sports league.
Teams & Federations Involved:
Bohemians FC (Lead)
Wolverhampton Wanderers (Wolves)
Real Betis
ADO Den Haag
Bulgarian Football Union
Deliverables:
Core Visual Identity System
Responsive Landing Page & Digital Hub
Modular Social Media Toolkit (Canva Integration)
Recognition & Scale:
Featured on TV Globo & SporTV (Brazil) – Highlighting the innovation behind the league’s visual architecture.
Autonomously deployed across Europe by participating clubs via a custom modular toolkit.