The European Club Association (ECA) General Assembly is a pivotal summit bringing together Europe’s elite football clubs to align on governance, industry shifts, and shared challenges. The objective was to develop a cohesive, premium event identity and a comprehensive suite of digital assets designed to both educate delegates and promote the assembly’s key initiatives.

The strategy focused on transforming complex institutional talking points into high-engagement visual narratives. By deploying a synchronized mix of high-contrast static graphics, fluid motion design, and dynamic video editing, the visual system established strong structural authority across all event touchpoints and digital broadcasts.