Launched to meet the unprecedented global demand for entertainment during the lockdown period, FIFA partnered with digital agency WePlay to launch the record-breaking #WorldCupAtHome campaign. The initiative scaled with explosive velocity, matching FIFA’s entire previous annual viewership metrics within its opening weeks.

The operational focus was to deliver a premium, broadcast-grade experience directly to digital platforms. Leading end-to-end YouTube channel asset architecture and producing high-fidelity video packages, the project optimized archival footage of over 30 historic Men’s and Women’s World Cup matches into a highly engaging, continuous media product that captured global football culture at scale.