Environmental data is often clinical, dense, and detached from football fans. To humanise air quality analytics for a pan-European movement, complex sustainability data was transformed into a high-contrast, high-velocity tournament identity.
I engineered not just as a static logo, but as a modular visual system built to carry the urgency and prestige of an elite sports league.
Deliverables:
Core Visual Identity System
Responsive Landing Page & Digital Hub
Modular Social Media Toolkit (Canva Integration)
Recognition & Scale:
Featured on TV Globo & SporTV (Brazil) – Highlighting the innovation behind the league’s visual architecture.
Autonomously deployed across Europe by tier-1 clubs including Wolves, ADO Den Haag, and Real Betis via a custom modular toolkit.