Creative Director, The Banana Bean (Amsterdam, NL) | April 2022 – Present
Directing the end-to-end creative execution, brand strategies, and visual systems for global sports and premium lifestyle accounts, including Meyba, Arsenal, and Bridgefund. Architected the modular, scalable tournament identity for the Clean Air Champions League and structured high-velocity multi-channel campaign pipelines.

Creative Director / Visual Systems Lead, WePlay (London, UK) | August 2018 – April 2022
Progressed from Digital Designer to Creative Director, building and scaling the agency’s foundational design department from scratch. Grew the team into a high-efficiency unit representing just 10% of total agency staff while directly generating 30% of total company revenue. Managed concurrent digital campaigns and brand activations for Tier-1 partnerships—including FIFA, ESPN, and the UFC—while engineering automated, multi-market motion frameworks that allowed international stakeholders to deploy localized assets autonomously without compromising brand integrity.

Freelance Graphic Designer (London, UK) | January 2018 – August 2018
Provided specialised creative services for branding, website management, 2D animations, and high-performance paid social media creative to boost conversion metrics for growing sports and lifestyle brands.

Graphic Designer, Aon (London, UK) | October 2017 – January 2018
Created high-end video assets, visual design elements, and corporate presentations within the global communication department of a market-leading international insurance firm.

Digital Designer, Snack Media (London, UK) | September 2015 – June 2017
Produced high-performance organic content, animations, motion graphics, and bespoke web layout templates, collaborating closely with front-end developers to implement visual mockups and partnership activations.

Creative Designer, IcyMedia (London, UK) | January 2015 – April 2015
Refined core brand visuals, user-facing assets, and animated explainer videos to streamline customer onboarding flows and boost app-store conversions for mobile applications.

Creative Designer, iSportconnect (London, UK) | July 2013 – April 2014
Partnered closely with editors, journalists, and developers to bring complex digital business stories to life, utilising HTML/CSS specifications to design responsive content templates.

Foundational Career History (São Paulo, Brazil) | 2001 – 2012

• Marketing Director, Casa do Aviador (In-house branding, custom illustration, and e-commerce layout optimisations).
• Flashmaker, Grupo Rai (2D animations for Flexform).
• Art Director, Klaumon Forma & ML Comunicação (Visual campaign direction for retail, beverage, and pharmaceutical sectors including Diageo, Carrefour, Pfizer, and Novartis).
• Art Director, Vision Brasil (Industrial print processes and packaging systems).