Client
AC Milan
Role
Creative Director
Categories
BrandingCreative Ads

AC Milan

Ticket Sale

 

AC Milan has ticketing sales as one of the most important incomes during the 2019-2020 season, and the campaign was to grow the revenue even when the team on the pitch wasn’t performing so well as the campaign.

“Our family shouts together”

This sequence of creative plays with the stereotype of the “Italian family” and the common situations that the football matches impact in their lives.

"The Grandma can't cook this Sunday"

"The Grandpa gave you €50 for a pizza or 2 tickets to the match at San Siro"