British Athletics

2019 - Müller Anniversary Games

A digital full campaign for the Müller Anniversary Games 2019 targeting different nationalities, groups, ages and interests to maximise on revenue generation.

The obvious challenge was to combine all the key elements of the campaign and bring them to the specific creatives of the campaign.

The client was super happy with the creative and the expected results which ended with a day of the event and celebrations.


The crowning accomplishment was the extra brief for the video to display outside of the London Stadium in the last phase of the campaign.


British Athletics


Creative Lead: Vinicius Rodrigues
Art Director: Guilherme Costa
Account Manager: Ellie Hooper