“Sport has the power to change the world” – Mandela, Nelson

With this remarkable phrase on the hero video, this worldwide campaign aimed to elect the best sports moment of the past 20 years by the vote of the public. One video per year and multiple videos and teasers on each one of the 3 phases, this campaign had it all.

Sachin Tendulkar was the winner.

Example of one of the 20 Videos for each moment.