As the Creative Director for Howler Head Whiskey, I developed a campaign aimed at strengthening the brand’s connection to its UFC sponsorship and engaging passionate MMA fans. The campaign featured bold visuals, dynamic animations, and social media content that captured the excitement and energy of both the brand and the sport. By incorporating UFC owner Dana White, utilising striking MMA imagery, and creating immersive experiential activations at UFC events, we successfully increased Howler Head’s presence within the MMA community. This initiative led to a successful launch in the UK, boosting both brand awareness and sales.