The activation Europcar Arsenal sponsorship was based on the strategy involving Always-on editorial, Social and Live.

The programmatic and paid were part of the activation along with a bespoke campaign for The Europcar Cup.

EuropcarCup

The dream you have had since you watched football for the first time was possible, and you could see it on social organically and on paid.

Landing on a spoke webpage designed to make your registration have a chance to play or maybe to get scared about keeping up the quality the pitch deserves.