Sported - Level up Leap in
Briefed to engage 16-25-year-olds in lower socio-economic areas of the UK, WePlay analysed target audience consumption habits to develop the creative strategy. The video drew upon inspiration from music videos and gaming graphics, and the lyrics were crafted to confront the most commonly reported barriers to physical activity participation experienced by this audience.
Creative Lead: Vinicius Rodrigues
Art Director: Guilherme Costa
Motion Graphics: James Smith
Account Manager: Stephanie Green