“The Netflix of College American Sports” wanted to boost the subscription growth in 2019 and required an impactful creative to drive subscriptions for the new season.
ESPN - Always-on
The subscriptions have a few peaks during the year due to the tournaments, but the off-season period needed special attention. The idea of the Always-On campaign is to offer the exclusive content (films, documentaries…) during the off-season period and during the 2020 lockdown.
ESPN - ESPN Player
Creative Director: Vinicius Rodrigues