AC Milan has the ticketing sales as one of the most important incomes during the 2019-2020 season and the campaign was to grow the revenue even when the team on the pitch wasn't performing so well as the campaign.
In two languages and for different targets, the client requested a creative approach following the new brand guidelines.
"The grandma can't cook this Sunday"
"Has the Grandpa given y0u 50 euros for one pizza or 2 tickets for a match at San Siro? From 25 euros"
Creative Lead: Vinicius Rodrigues
Account Manager: Alessandro Di Gianfilippo